Wielding the broom
himself, Prime Minister Narendra Modi on Thursday launched the 'Swachh Bharat
Campaign' or 'Clean India' campaign, and was joined by chief ministers,
lawmakers, prominent personalities from various fields and lakhs of countrymen
in a drive that is expected to cost nearly Rs 2 lakh crore.
Aiming to turn 'Swachh
Bharat' into a national programme and freeing it from bureaucratic red tape,
Modi invited people from various walks of life to be part of the campaign. He
initiated a chain, on the lines of the ALS ice bucket challenge, inviting nine
personalities through social media to take up the challenge to clean India.
Here are the top facts
on the Narendra Modi's 'Swachh Bharat' challenge:
1. Narendra Modi
launches his own version of ALS ice bucket challenge, nominating nine eminent
personalities to spread awareness on the cleanliness issue and asked them to
continue the chain.
2. Narendra Modi
invites Goa Governor Mridula Sinha, Baba Ramdev, Shashi Tharoor, Kamal Haasan,
Salman Khan, Priyanka Chopra, Sachin Tendulkar, Anil Ambani and the entire team
of Taarak Mehta Ka Oolta Chashmah to take up the challenge.
3. Modi has appealed to
people to dedicate 100 hours a year towards cleanliness. The PM expects them to
further extend invitations to nine more.''Social media will ring about a
revolution in this cleanliness drive,'' Modi said.
4. As top executives
picked up brooms on Modi's call to rid the country of litter and rubbish,
Reliance Group Chairman Anil Ambani said he is dedicating himself to the
movement. "I dedicate myself to this movement and will invite nine other
leading Indians to join me in the "Clean India" campaign,"
Ambani said in a statement.
5. Salman Khan accepts
the PM's challenge. He tweeted: Me & my Foundation accept the invite from
our honourable Prime Minister for Swachh Bharat and will give our 100% for
#MyCleanIndia
6. Priyanka Chopra
accepts his invite and assured him she will participate in the cleanliness
drive. "I humbly accept respected Prime Minster Narendra Modiji's
challenge. This is an idea that is long overdue Clean India Campaign," she
tweeted.
7. I humbly accept the
challenge ... tweets Sachin Tendulkar.
8. Goa Governor Mridula
Sinha says she is happy to be chosen as a campaigner for 'Swachh Bharat' and
has already started work by inviting voluntary organisations and officers.
Congress leader Shahsi Tharoor said on Twitter: "I am not a fan of
tokenism. CleanIndia is a great campaign but challenge
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